One of the most critical areas of creating your Facebook ad is the choosing the image. Your images can make or break your ad. When you are deciding on your Facebook ad images, you should keep the following in mind.
#1 People like to click on an image of a person. A friendly face seems inviting and is known to work very well on Facebook. This is even truer when the image is of a person that people are recognizable with. For example, a picture of the representative for your business.
#2 People like to push the video play buttons. Whenever a man/woman sees an picture with a video play button it, they tend to click it. For advertisements that are going to take you to YouTube or another video host, this is absolute awesomeness!
#3 You never ever want to ask a lot of questions. Most of the time it is better to be straight forward. If you are running a promotion that uses images don’t also ask a question in the post copy. If you suggest too many questions, viewers are going to skip by your advertisement.
#4 Do not over judge your promotion and try to be too slick. Be funny, be witty, but never make a joke unless you are confident that everyone is going to understand it.
#5 Always keep your ads simple. Remember that your ad is exactly 100 x 72 pixels (WxT). When you have small images or graphics, try to minimize the color. If you select the wrong picture, it will often look messy, and that will stop viewers from clicking on it.
#6 Ads that use all caps do not appeal to viewers. What is interesting is when your product or service handles a problem or need that the viewer has. When you are advertising items from your store having a discount, such as 25% off, do not use a picture. Use a discount image to arouse your viewers. This also applies when you are giving away something for free.
#7 You need to always be on top of your Facebook advertising. Take special notice of the look of your ad. Look at ads done by professional social media experts like Melanie Duncan or Amy Porterfield. Does your ad measure up? Make your ad resemble one of their professional ads.
Your Facebook ads offer an inexpensive way to advertise – in fact, It’s a powerful tool to make sure you take total power of it.
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